Lucozade x Jude Bellingham
Year: 2025 · Category: CGI, VFX, Supervision

Suntory-owned drinks brand Lucozade has launched its latest Lucozade Sport drink, Ice Kick, in collaboration with football icon Jude Bellingham. The launch campaign has been led by Lucozade’s UK social media agency We Are Social Sport, the sports division of socially-led creative agency We Are Social.













Credits
Producer – Jessica Jane
Creative Director – Tom Brandhorst
Senior Creative – Nolly Porkett
Director – Ben Doyle
Choreographer – Marc Cumber
1st AD – Richard Diment
2nd AD – Ruth Baena
Creative Director – Simon Dewey
3D and VFX Lead – Ivan Hryhorjuk
Executive Producer – Ben Dubois
Senior Producer – Kirsty Ratcliffe