Microsoft - Powers of Me

Year: 2024 · Category: Creative Direction, CGI, Supervision, VFX

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Developed for Microsoft's B2B division, The Powers of Me campaign brings AI to life through a fusion of storytelling and advanced visual effects. Directed by Dano Cerny, the project utilizes motion control technology, 3D animation, and digital doubles to showcase the transformative power of Microsoft's AI.

Shot over four days in Seattle, this campaign offers a glimpse into the future of AI, inspiring businesses to envision more innovative and efficient ways of working.

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Credits

Director - Dano Cerny
Production Company - Dreambear
Colorist - James Jenkins
Sound - Dalton Harts
Post Producer - Bradley Crawford

VFX - Abyss Digital

Creative Director - Ivan Hryhorjuk
VFX Producer - Yan Marchenko

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